運營養(yǎng)護
暢行京張宣傳站口防疫政策助力引流增收
作者：張璐
來源：收費運營部
發(fā)布時間：2022-12-07
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<span style="font-size:16px;font-family:Arial;line-height:2;">12</span><span style="font-size:16px;font-family:Arial;line-height:2;">月</span><span style="font-size:16px;font-family:Arial;line-height:2;">6</span><span style="font-size:16px;font-family:Arial;line-height:2;">日，省內(nèi)各地收費站口陸續(xù)取消疫情管控措施，京張高速積極做好站口防疫政策宣傳，助力引流增收。</span>
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<span style="font-size:16px;font-family:Arial;line-height:2;">一是制作路段站口管控小視頻，通過抖音、朋友圈等方式廣而告之，歡迎大家行駛京張高速，抖音小視頻單時瀏覽量</span><span style="font-size:16px;font-family:Arial;line-height:2;">1.4</span><span style="font-size:16px;font-family:Arial;line-height:2;">萬。二是延長直播時間，主播在線直播，專人回復粉絲群問題，單場直播關(guān)注人數(shù)</span><span style="font-size:16px;font-family:Arial;line-height:2;">3.6</span><span style="font-size:16px;font-family:Arial;line-height:2;">萬，點贊</span><span style="font-size:16px;font-family:Arial;line-height:2;">10</span><span style="font-size:16px;font-family:Arial;line-height:2;">萬</span><span style="font-size:16px;font-family:Arial;line-height:2;">+</span><span style="font-size:16px;font-family:Arial;line-height:2;">。三是派專人實地走訪康莊檢查站進京政策，細致了解客貨車進京要求，及時告知直播間粉絲及司乘朋友，吸粉引流。</span>
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