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東花園收費站多措并舉推動“高速 旅游”助力引流增收
作者:段然
來源:東花園站
發(fā)布時間:2024-04-15
<p class="MsoNormal" style="text-align:justify;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;">為進一步挖潛引流增收,東花園收費站</span><span style="font-size:16px;font-family:Arial;line-height:2;">積極拓展</span><span style="font-size:16px;font-family:Arial;line-height:2;">“高速</span><span style="font-size:16px;font-family:Arial;line-height:2;">+</span><span style="font-size:16px;font-family:Arial;line-height:2;">旅游”營銷路徑。</span> </p> <p class="MsoNormal" style="text-align:justify;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;">一是瞄準(zhǔn)機遇,高效宣傳。借助</span><span style="font-size:16px;font-family:Arial;line-height:2;">官廳杏花節(jié)開展推廣活動,活動中,志愿者們向現(xiàn)場觀眾宣傳推廣</span><span style="font-size:16px;font-family:Arial;line-height:2;">“冀交萬里行”小程序的功能性、實用性,引導(dǎo)游客暢行京張路,享更多會員福利,并為游客發(fā)放旅游路線圖,同時為游客詳細(xì)講解京張高速沿線各著名景點,并幫助司乘朋友合理規(guī)劃旅游線路。通關(guān)此次活動共發(fā)展</span><span style="font-size:16px;font-family:Arial;line-height:2;">&nbsp;</span><span style="font-size:16px;font-family:Arial;line-height:2;">“冀交萬里行”會員</span><span style="font-size:16px;font-family:Arial;line-height:2;">530</span><span style="font-size:16px;font-family:Arial;line-height:2;">人。</span> </p> <p class="MsoNormal" style="text-align:center;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;"><img alt="" src="/upload/202404/20240415100547_4597.jpg" width="768" /><br /> </span> </p> <p class="MsoNormal" style="text-align:justify;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;">二是以季節(jié)旅游為契機,</span><span style="font-size:16px;font-family:Arial;line-height:2;">東花園收費站組織安排</span><span style="font-size:16px;font-family:Arial;line-height:2;">“疏導(dǎo)員</span><span style="font-size:16px;font-family:Arial;line-height:2;">+</span><span style="font-size:16px;font-family:Arial;line-height:2;">引導(dǎo)車”的方式前往在康祁線于官廳大橋交匯口對進返京車輛進行專門提醒、引導(dǎo)車輛通過東花園收費站上道,選擇行駛京張高速,就地實現(xiàn)引車上路。據(jù)統(tǒng)計,通過這一舉措,東花園收費站上道車流量較平日增加</span><span style="font-size:16px;font-family:Arial;line-height:2;">535</span><span style="font-size:16px;font-family:Arial;line-height:2;">余輛,預(yù)計增收通行費</span><span style="font-size:16px;font-family:Arial;line-height:2;">2000</span><span style="font-size:16px;font-family:Arial;line-height:2;">余元。引流效果顯著,有效增加了京張高速路段通行費收入。</span> </p> <p class="MsoNormal" style="text-align:center;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;"><img alt="" src="/upload/202404/20240415100600_0237.jpg" width="768" /></span> </p>